.2024 has been actually an unstable year for adtech funding.U.S.-focused adtech startups, as soon as familiarized to snagging billions in equity capital yearly, have actually brought up virtually $360 million so far this year, placing it on track to become the industryu00e2 $ s slowest year in over a years, per Crunchbase records. That downturn is because of market saturation, increased regulatory tensions, and also economical uncertainties.ADWEEK consulted with 5 VCs who continue to acquire adtech companies, even with these obstacles, regarding what they are actually seeking and also what they stay away from. Maybe unsurprisingly, these investors are targeting opportunities in privacy-focused innovations and also industry-specific locations like linked television.